Item Details
08 Nov 2026

Firmly raises $15 million to connect retailers with AI shopping agents

Seattle based Firmly has raised $15 million in Series A funding led by Squarepoint Capital, with participation from J.P. Morgan Payments, Mastercard and Samsung NEXT. Its platform helps retailers sell through AI assistants and other digital shopping channels. HPC can introduce retailers, payment providers and e-commerce businesses seeking new sales channels.


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Firmly raises $15 million to connect retailers with AI shopping agents

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